Hunan Dongfang Jinxi International Co., Ltd. ( Dongfang Jinxi) , founded in 2018, is the first Tanzanian⁃invested enterprise in Hunan, and is committed to building an O2O platform — “China Factory to Home” for China⁃ Africa economic and trade exchange and cooperation.
Ⅰ． Ｂａｃｋｇｒｏｕｎｄ
In 2019, Dongfang Jinxi created the “China Factory to Home” O2O trade and exhibition platform for the African market, with the mission of "trade to factory, join hands with enterprises to go global and bring in quality products". It focuses on the B2B mode, integrates customs, inspection, logistics, supervised warehouse, financial settlement and other partners to build a closed⁃loop model of foreign trade with supporting services. It has built a safer, more convenient, and more efficient international trade channel, which helps Chinese small and medium⁃sized manufacturers connect directly to the African market, and a large number of high⁃quality and inexpensive products in Africa find a broad market.
Ⅱ． Ｏｖｅｒｖｉｅｗ
1. A brick⁃and⁃mortar "China Factory to Home" showroom in Tanzania
The first showroom is located in Dar es Salaam, an important port in Africa, with a total floor area of 5,000 square meters and more than 1, 000 booths. The showroom is open to the public throughout the year. Every year, large and small wholesalers are regularly organized to visit the showroom to place orders. It is also a sourcing and trading center for many neighboring countries, with a large number of high⁃quality buyers and orders, allowing African buyers to trade with factories and enterprises face to face at ex⁃factory prices. Currently, the platform has helped over 200 enterprises to win foreign trade orders, attracted more than 600 Chinese foreign brand buyers each year, and held more than 1,000 procurement activities. At the same time, it also provides booths for cooperative manufacturers, and provides one⁃stop services including customs declaration, cargo transportation, tax clearance, customs clearance, collection of deposit and payment.
2. The online "China Factory to Home" cross⁃border e⁃commerce trading platform.
The online platform has two login ports: the website plat⁃ form and the mobile app. The website platform is available in three languages: Chinese, English and Swahili. The products include household appliances, machinery and hardware, electronic products, garments, shoes and hats, kitchenware, and household furniture, etc. The brands and products of the cooperating merchants are displayed on the website platform in an allround and seamless manner, which can be accurately and quickly introduced to the target buyers. The mobile app is graphic and vivid, which can increase the customer stickiness and facilitate communication
3. Cooperation with distribution, trading, and processing centers for African non⁃resource products.
"China Factory to Home" is also committed to cooperating with distribution, trading, and processing centers for cocoa, cashew nuts, coffee, sesame, peanuts, cotton, dried pepper, wood, rubber, and other non⁃resource products from Africa. The Tanzanian cashew processing base has settled in Louxing Industrial Concentration Zone, Loudi City, Hunan Province, providing a reference to facilitate more cooperation in trading and processing of Tanzanian special agricultural products and cash crop resources.
Ⅲ． Ｍｅｔｈｏｄｏｌｏｇｙ
1. Platform⁃based services for manufacturers and buyers.
The "China Factory to Home" platform has attracted a large number of manufacturers and buyers by providing timely and thoughtful whole⁃process services. At the same time, African buyers can see the samples of factory products in the local showroom, so they can purchase the product ones with an ease of mind without flying to China.
2. Consolidation of China⁃Africa friendship and trade from all aspects.
Dongfang Jinxi has a strong presence in Africa with Tanzania as the core; it also has good relations with local governments in Kenya, Uganda, Rwanda, Burundi, Zambia, Malawi, Mozambique and other African countries and regions. The "China Factory to Home" is jointly operated by major chambers of commerce and has received strong support from the local government. It not only provides a one⁃stop procurement platform, but also promotes trade and cultural exchanges between China and Africa.
Ⅳ． Ｐｒｏｓｐｅｃｔｓ
The "China Factory to Home" cross⁃border e⁃commerce platform serves more than 1,400 SMEs by making full use of international and domestic markets and resources, promoting transnational and cross⁃regional flow and concentration of resource and productive factors. By leveraging the opportunities of China⁃Africa trade cooperation, it will continuously promote smooth cross⁃border logistics, and the construction of China⁃Africa industrial parks.
Ｓｕｂｍｉｔｔｅｄ ｂｙ Ｈｕｎａｎ Ｄｏｎｇｆａｎｇ Ｊｉｎｘｉ Ｉｎｔｅｒｎａｔｉｏｎａｌ Ｃｏ． Ｌｔｄ.
